In 2004, former Major Leaguer Kurt Ainsworth helped launch Marucci, which is the most popular bat in MLB and provides Big Leaguers more bats than any other company. From humble beginnings from his River Bend backyard to one of the world's most renowned baseball bat companies, Marucci is well established in the baseball bat industry.
Kurt Ainsworth, Co-Founder and CEO of Marucci, answers questions for JustBats about his growing company and what's next.
How did Marucci start?
With no sales reps or marketing budget, we had to rely on our personal clubhouse connections to get bats into players’ hands. Meanwhile, Jack, Joe, and I were still operating out of a backyard shed, cutting, sanding, and painting bats ourselves.