The key attribute we wanted the site to have was “fast”, and the way we did that was firstly building it without a bulky JavaScript library that would increase our file size. Doing this did cause the development team a bit of a headache because of the time it takes to develop vanilla JavaScript versus using a JavaScript library that already does a lot of the heavy lifting for you. We used a lot of new cutting edge web practices that use HTML5 and CSS3, which helps us code efficiently and be at the edge of the new technology in the industry. Overall the site is an extremely mobile optimized site that helps bring an even better shopping experience to our ever-growing Justbats.com fan base.
Go to JustBats.com on your smart phone and let us know what you think!
