“Shop small”. Those two words are the battle cry of the little guys and girls in the business world. It is the mantra of companies that wage a daily battle to find unique ways to pit their services and products against those of the big chain and box stores.
The efforts of these smaller competitors seem to be working. As consumers, it seems more and more, we have that pang of guilt within us when we knowingly bypass the local start-up or long standing Mom n’ Pop location in favor of the large grocer or department store.